Friday, 22 February 2013

THE FASHION CHRONICLE: INTRODUCING AN ETHICAL FASHION LABEL


Umoja Fashion



- I have been so excited to finally publish this post for some time now as it regards
something that I absolutely love.

You may remember THIS POST from a few weeks ago.
I attended the Liverpool Style Night in aid of the 'Make a wish foundation'.
Whilst covering the event, I came across some fresh new fashion brands and designers.
As a long term fashion apreciater and writer of a blog that is 1/3 fashion I had my 
eyes open for something that made me say something I rarely say about high fashion.
"That is my style down to a T and I would wear that tomorrow"

Out of the designers that showcased their work, there was one that made me say that.
And for me, this particually designer is one to watch.

Introducing…Umoja.
by Victoria Helen Hughes.


- 'Umoja' which means 'unity' in Swahili is the brand name of Victoria's fashion label with
a conscience.



Mixing Victoria's evalasting love for fashion and new found love for the beautiful country of Tanzania and it's people, Umoja believes that ethical fashion should look like fashion, therefore creates fabulous clothing for the fashion focused world.


Victoria's label produces limited pieces that are carefully created using as many labels and components sourced in Africa as possible.
Her oversized trousers are made from  Kanga
Umoja products are beautifully hand crafted by SOKO-Kenya 
who also work with ASOS on their ASOS Africa Collection.

Umoja helps a little towards breaking the cycle of poverty while feeling passionate about creating prosperity for all people involved in the label along the way.


Victoria from Leeds (small cheer for West Yorkshire!) studied fashion at UCLAN and was inspired by women of all ages from the African village of Moshi sewing on machine's whilst trying to make a living.
The idea of creating employment for some of these skilled workers linked quickly with her dream of creating a new, fashion label with a conscience.

As I mentioned previously, I absolutely love the Umoja Collections
My personal favourites being the blue box pleat dress, the oversized trousers and the pink, loose fit jumper. 
Prices range from £35 to £55 
TOPSHOP PRICES for much better quality and for a better cause.

All imagery courtesy of Marie Williams - visit her photography Tumblr HERE

I strongly recommend that you keep your eye on Victoria and Umoja and 
pop over and say hello to her, tell her I sent you!
TWITTER:  @Umojacollection
FACEBOOK:  Umojacollections
What do you think of Umoja?
Love, Holl
xo
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16 comments

  1. WHat a great post and for a great cause!


    Be great if you could check out my post on how to wear graphic jumpers for SS13

    I am also running my 1st blog giveaway here where you could win MAC, Jewellery plus other goodies.

    Thanks! Charlie xx LurchHoundLoves.com

    ReplyDelete
  2. Anything ethical is an instant winner for me. My dad runs a local business network for ethical small traders, which I was a part of until I had to go back to the world of 9-5 admin to make ends meet, and it's something that is close to my heart!

    I really love the oversized shirt dress I've seen on the site!

    www.gleepface.com

    ReplyDelete
    Replies
    1. Thank you for your kind comments... Loves Umoja x

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    2. Ps: the dress you talk of is one of my own favoured pieces, I wear it often myself, it looks great with flats in the summer, with jeans and boots in the winter and I have been seen to wear it with bare legs and chunky heals on a night out... :) x

      Delete
  3. I love the patterns and prints xx

    ReplyDelete
    Replies
    1. Thank you for your comment, all the printed fabrics are sourced from Africa, I went over to chose them, it feels great to wear bold prints :) x

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  4. Those printed trousers are stunning:) x

    GIVEAWAY at www.thebeautymist.com
    Featuring. Urban Outfitters, Models Own & More.

    ReplyDelete
    Replies
    1. Thank you for your kind comment Emily. I love the story for the Kanga fabric used to make these trousers, maybe take a look at the piece I wrote if you have time. http://umojacollections.blogspot.co.uk/

      Delete
  5. The last image is gorgeous! You look so good in these pics!

    www.northoflondonblog.com

    ReplyDelete
    Replies
    1. She looks fantastic doesn't she. Thank you for wearing Umoja so well Hollie and for your kind comments

      Delete
  6. do you read your comments? can you do a post on liverpool and what its like going to uni there? i know its a very popular university for people to want to attend, could you write about halls your living accomadation how you did this etc, places to go out cheap food etc for student living? I am looking to go to liverpool uni next year :)

    ReplyDelete
    Replies
    1. Hi yes I do read my comments and I read your last one regarding Liverpool.
      I will write one it is on my list.
      I have written a few posts already about my first semester of uni and how I found living in halls.
      These can be found here http://www.goodgollymisshollie.com/2012/10/a-whole-new-world.html and here http://www.goodgollymisshollie.com/2012/12/the-lifestyle-chronicle-my-first_14.html
      I will also be writing a round up of my year in Liverpool when i finish with lots of studenty stuff.
      Are you thinking of applying?
      :)

      Delete
    2. I already read your past posts on uni and in liverpool and found them very interesting and great from first hand perspective! yes I am putting down liverpool as one of my choices for uni, so want to be prepared for what its like over there :D

      Delete
  7. Intro of the 'AN ETHICAL FASHION LABEL' is quite impressive! The look in the black top is more attractive to me and of course the blue outfit is also very pretty to look at. Thank you so much for introducing me with an exclusive and attractive fashion sense.
    clothing labels

    ReplyDelete
    Replies
    1. Thank you for your comment. Ethical can be cool :) loves Umoja x

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  8. Thank you for all the positive feedback regarding Umoja's 1st collection. Now is a great time to buy as it looks like Umoja's prices will be raising due to interest in the stock being wholesaled. At the moment prices on the site are just a little over wholesale price so get your orders in now.... Happy shopping and many thank.... Victoria

    ReplyDelete

If you would prefer, you can contact me on Twitter: (@holliebradbury)
Thank-you for commenting :)

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