THE FASHION CHRONICLE: INTRODUCING AN ETHICAL FASHION LABEL


Umoja Fashion



- I have been so excited to finally publish this post for some time now as it regards
something that I absolutely love.

You may remember THIS POST from a few weeks ago.
I attended the Liverpool Style Night in aid of the 'Make a wish foundation'.
Whilst covering the event, I came across some fresh new fashion brands and designers.
As a long term fashion apreciater and writer of a blog that is 1/3 fashion I had my 
eyes open for something that made me say something I rarely say about high fashion.
"That is my style down to a T and I would wear that tomorrow"

Out of the designers that showcased their work, there was one that made me say that.
And for me, this particually designer is one to watch.

Introducing…Umoja.
by Victoria Helen Hughes.


- 'Umoja' which means 'unity' in Swahili is the brand name of Victoria's fashion label with
a conscience.



Mixing Victoria's evalasting love for fashion and new found love for the beautiful country of Tanzania and it's people, Umoja believes that ethical fashion should look like fashion, therefore creates fabulous clothing for the fashion focused world.


Victoria's label produces limited pieces that are carefully created using as many labels and components sourced in Africa as possible.
Her oversized trousers are made from  Kanga
Umoja products are beautifully hand crafted by SOKO-Kenya 
who also work with ASOS on their ASOS Africa Collection.

Umoja helps a little towards breaking the cycle of poverty while feeling passionate about creating prosperity for all people involved in the label along the way.


Victoria from Leeds (small cheer for West Yorkshire!) studied fashion at UCLAN and was inspired by women of all ages from the African village of Moshi sewing on machine's whilst trying to make a living.
The idea of creating employment for some of these skilled workers linked quickly with her dream of creating a new, fashion label with a conscience.

As I mentioned previously, I absolutely love the Umoja Collections
My personal favourites being the blue box pleat dress, the oversized trousers and the pink, loose fit jumper. 
Prices range from £35 to £55 
TOPSHOP PRICES for much better quality and for a better cause.

All imagery courtesy of Marie Williams - visit her photography Tumblr HERE

I strongly recommend that you keep your eye on Victoria and Umoja and 
pop over and say hello to her, tell her I sent you!
TWITTER:  @Umojacollection
FACEBOOK:  Umojacollections
What do you think of Umoja?
Love, Holl
xo
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