My week through Instagram: Old cat | Topshop Jamie jeans | Home comforts | Mint tea | Pink hair! | Granny takes a dip | My donkey, Ripple | Knaresborough | Reunited with my family

* * * * * * * * * *

This week was all about being where the heart is and of course, that is at home.
After nursing a 24 hour long hangover on Sunday, Bank holiday Monday was spent exploring one of my favourite North Yorkshire towns, Knaresborough.
It is so quaint and on a sunny day it's nice to hire a rowing boat and spend your afternoon lazily padding down the river.

As well as catching up with all of my family that I have missed for the past two months, I was exceptionally happy to be seeing my friends again too.
My friend Sarah and I popped into my hometown of Wakefield and found ourselves sipping mint tea out of vintage teacups @ Marmalade on the Square which is undoubtedly my kind of tea room with vintage china placed everywhere and yummy home made bakes.

This weekend I went to The Leeds Donkey Sanctuary summer fete.
Last Christmas, my mum adopted my a little chocolate brown donkey called Ripple and I was dying to meet him. Fresh brew and hot dog in one hand and the rest of me leaning over a fence, I finally got to stroke him.

Today I am packing up my suitcase again ready to head back to Liverpool tomorrow for the last chapter in my university book.
I am sooo excited to be handed the keys to my new flat and I am sure, tomorrow afternoon I will be making a mad dash to the TK Maxx home section for candles, bed throws and cushions.



The end of August always feels like the edge of change.
 September is marked by the UK academic calendar as the start of a 'new year.'
Whether it is a new academic year (for me this will technically be year 16?!) The seasonal Autumn/Winter collections hitting the shops, or the change in the air, September always brings change.



It has been a long time since I have been on a first date.
Looking back on the few that I have been on, I have to smile as luckily non of them were a disaster and one in particular led to where I am now.


I haven't visited Matalan in a little while as often I find it a bit hit or miss, somethings are right up my street and others just look a little too old for my age and style.
One thing that is worth remembering though, is that the clothes/shoes and accessories are very affordable.



Alongside perfume, I think accessories are my 'thing.'
When I was younger I would go a little OTT with ten chunky bracelets stacked upon my arm paired with two long necklaces.
Since I hitting my 20's I seem to dress my clothes down to a more basic level and compliment the simple shades with few accessories.
I love how a simple ring or a pair of sunglasses can transform not only your outfit but also how you feel. 


Although I will be moving into my new, more permanent flat in a few days time, there will always be something special about my little London studio that I called home for 8 weeks.



Whilst my skin tends to be quite robust towards the products that I slap on it, it becomes hyper sensitive when it comes to simple things like changing location.
My skin hates different types of water and goes crazy whenever I move around the country.


My week through Instagram: @goodgollymisshollie House magazine | Views from The Yacht | Howl at the moon, Hoxton | Bliss @ Exmouth Market | You & me in the photobooth | Exmouth market | Cat | Primrose Hill | Pizza at Shoreditch house

* * * * * * * * * * * * * *

This week was my last week working and living in London. (For now)
I am headed back up North to finish off my third year of university in Liverpool.
This week I filled my time with all things fun in the city.

I started the week at Shoreditch House where pizza was happening on the roof top.
I also discovered the Howl at the Moon pub in Hoxton which is where the 'Why'd you only call me when you're high' video by the Arctic Monkeys was filmed.
Obviously happy to be on sacred ground that a certain mr Alex Turner has walked on.

I also found myself on Primrose Hill where I can honestly say you get the best view of London, from the top of the hill you can see everything from Canary Wharf to the London Eye, on a sunny day it really is beautiful.

Thursday saw me feeling all mexican in Salsa on Charing Cross road. 
The place is ridiculously busy but the food is amazing and they even have live Salsa classes going on, the mojito's are fantastic too. 

Exmouth Market was another place I discovered this week, there's a cafe called Brill where they serve your drinks in Penguin Classic themed cups.

Finally, as a final farewell to all of the interns we were thrown a party on The Yacht, an events boat moored near Temple, it was so sad to say goodbye to everybody but as they say. on to the next adventure, i've had a truly fantastic time in London this summer, what an experience!



The above consists of four regular activities that I partake in on a weekend.
After a super hectic week all I really want to do when Saturday rolls around, is to keep the glaring screen of my Macbook shut and use my eyes for other things.


When you find yourself in Topshop, you know that there's going to be trouble.
In all honesty I haven't always been the biggest fan of the clothes but over the last year or so, I have found myself very interested in what the store has to offer.



I often find myself being lazy when it comes to my make-up.

Smokey eye? Check - Bright lip? Check



When I landed here in London a whole eight weeks ago, I was limited to the amount of shoes that I could fit into my case.

At home I have a fair amount of shoes - everything from embellished sandals to Ugg boots.
When my parents moved house I realised that four bin bags filled with shoes was a little excessive and with that in mind I do aim to have an editing session in preparation for moving back to Liverpool next week.



Last week my feet took me out of my flat, onto the Central line and into Oxford Circus.
I found myself in HandM discovering something that I have been searching for high and low for weeks.



A few weekends a go I paid a visit to the super southern, seaside town of Brighton.
I have to say that I fell head over heels in love with the place, from the bunting clad streets to the sound of seagulls.



My week through Instagram: @goodgollymisshollie | Mary Portas' cups? | The glorious V&A museum | Healthy Stuff @Dalston | Me. by Ryan McNair | Billy Elliot | Keith Richards? | Reinacted | The new GGMH | Cat mummies @ The British Museum

* * * * * * * * *

Instead of a being a standard GGMH, food filled week, The Week #33 saw me pack in
 some 'cultural' activities.


Something always pulls me back to a smokey eye.
I am starting to think that it has something to do with my 'Make-up' Pinterest board which you can find here. Nearly every pin is of a deliciously applied smokey eye, including some by queen of the smoke and rock chick look - Charlotte Tilbury.



"You're so British Hollie!" said a friend of mine from America.
All I had done was ask if she wanted a brew?
With that in mind I thought why not do 'The British TAG' with questions like: 'What is your favourite dunking biscuit?' How could I resist?



When I first saw the 'Emergency Repair Kit' make-up bag in Primark - I knew that I had to have it (with good reason of course) My trusty Harrods make-up bag has split and I was finding it a little too large to lug around on over night stays, it didn't fit nicely into my handbag.

Today I am talking about some new discoveries that I have made in the make-up world.
The first being my go to mascara of the moment from Physicians Formula, I can't get enough of how dramatic the lashes become, especially when paired with a thick voluminzing mascara .
I talked about here.
When it comes to my nails I usually like to wear something dark, a deep hue of red or a matte black. Recently I have been going for a more metallic finish and that is exactly what 'Snake Rattle and Roll from  the Essie Repstyle range is -  a grungy grey-black with a high shine finish.
Onto the lips and I have resorted back to an old favourite from Clinique, the chubby stick in the shade 7 'Super Strawberry.' Not only is it super moisturising on the lips but the subtle amount of colour that is distributed is beautiful.
Finally, I have discovered an eye  brush that actually works, it is tapered to perfection and not only presses shadow into the lid but also blends accurately. The blender by Nanshy.

Which beauty bits have you been using lately?



Instead of going home and making myself a brew after working a long day and then sitting through a two hour business psychology lecture, I decided at quarter passed nine at night to head over to the Primark Oxford Street.

I was on the hunt for some shoes that I could wear to and from my tattoo session.
I wanted them to be stylish enough to be able to wear them everyday while my foot healed, suitable for work and most of all comfortable.

I ended up buying the leopard print peep toes for £6.
They are a nice ballet pump / summer sandal hybrid with a nice ankle strap to support your foot whilst walking.

I love them because they show my foot artwork off and go with just about anything!
Thankyou Primark - You did it again.



'Pimms in Shoreditch' Taken from my Instagram: @goodgollymisshollie

I first saw Youtube lifestyle giant Fleur De Force film this TAG and I really liked how summery it made me feel, with the weather in London gloriously hot and sunny most days I thought that I would give 'The summer loving' tag a go myself.

Which summer lipstick are you loving?
My favourite summertime lipstick is always a hot, fuschia pink and of course my favourite pop of pink is 'Girl about town' by MAC.

Which summer nail polish are you loving?
Although I mainly wear black and dark metallic shades on my nails, this summer I discovered a lovely bright coral shade called: 'Play Date' by Ciate.

Which bikini are you loving this year?
Sadly, I'm not going abroad this summer however, my favourite bikini is a red and white polka dot, halterneck bikini from Primark that I bought last year, it is very 1950's in style.

What is your favourite summertime drink?
I drink it all year round but in the summer my love for coconut, milk bubble tea with tapioca and lychee bobba becomes boaderline obsessive.

What is your favourite fake tan?
I am currently using the 'Glam Tan' by Lauren's Way in the Darker than dark variant and I love it.
I wrote a review on it [HERE] 

What is your favourite summer song for this year?
I am absolutely loving 'Benediction' by Hot Natured and Ali Love, it just makes me feel like i'm sat on a beach in Ibiza with a pina colarda and a slice of watermelon.

What is your favourite summer accessory?
I can't get enough of my floppy hat at the moment.

What is your favourite summer fragrance?
My scent of summer 2014 is without a doubt Burberry 'Body' it's a floral mix of rose,vanilla and sandalwood, super summery, fresh and feminine. 

Which book are you reading this summer?
I am currently reading 'Fashion Babylon' by Imogen Edwards-Jones and anonymous, it is a really interesting insight into the world of a fashion designer.

What are you most excited to do this summer?
Well, obviously at the start of the summer I was excited to come to London however, I am looking forward to spending the end of August visiting my adopted donkey, Ripple at the donkey sanctuary summer fete!

I TAG you all to do 'The Summer Loving' TAG
If you have already done it, leave me a link i'd love to hear about what you have been loving this summer.



"This product will change your life" - those were the words of Ayesha from the Blow Bar at French Connection.   
A few weeks ago I had noticed that I had little hairs no longer than an inch near my parting, I soon realised that bleach on bleach on bleach on bleach had caused some breakage and I knew that I had to stop it before it got worse.

Firstly, no bleach - obviously.
Secondly, I invested in the Redken - Extreme - Anti Snap treatment.
I have always been a fan of the Extreme range and so this protein treatment seemed like the perfect product to try.

You use it by distributing a small amount of the product through washed, damp hair.
Not only does it smell amazing and detangle but it is also a heat protectant so perfect for pre blow drying.

After two weeks of use my hair is already feeling stronger and I have noticed no new breakage and my hair is lightweight, frizz free and super soft.

It is worth noting that this product is a protein treatment so over use can cause more damage than you started with, I use my anti-snap once or twice a week and the results appeared within a week of use.

Have you ever used Anti-Snap, what did you think?



My week through Instagram: @goodgollymisshollie | A milk bubble tea moment | Is this normal? | Brighton pier | Grilled avocado @ Exodus | Teapot cocktails @ The Arts Theatre club | Mid week beer @ Devonshire Terrace | A windy Brighton beach | New sunnies! | Drinks in Soho

* * * * * * * * * * *

This week I made friends with somewhere that I have wanted to go for a very long time.
I have fallen head over heels and in lust with Brighton.
From the bunting clad Laines to the salty, sea air and pebble beach I absolutely love the place.
I took a train from London Bridge yesterday and ended up enjoying gorgeous street food in the summer sunshine whilst my nose burned and my hair lightened. 

This week I also visited The Theatre Arts club in Soho their cocktails are really cool, served in a teapot with china tea cups - my friend Alex introduced me to The Bass Guitar which is a super fruity, slow drink with a kick, I highly recommend it.

Drinks aside my boss treated myself and a co-worker to a gorgeous Greek meal at a place called Exodus just off Blackstock Road in Finsbury Park, I really recommend it, it's open from lunch onwards and the grilled avocado and feta is delicious!

Until next week!



The verdict is in, after ten shopping visits, 'And other stories..' on Regent Street is my new favourite store.
There is a certain luxury feel to the collection of quality garments, creative make-up and dainty jewellery, the price points are up there with higher end Zara but with a keen eye and the time to have a good old root you can find something that takes your fancy.

I discovered the LBD hanging on a rail by itself, it was the sleek peplum style that caught my attention and I snuck off to the changing room to try it on.

I was impressed with how suitable it was for the office but also for after work drinks, it's both sexy and sophisticated and the cut is very flattering.

I like to wear it with my leopard print shoe boots, black ballet flats and my Dune 'Gibby Wedges' 
it also looks great paired with a statement kimono or a fitted blazer.

Have you ever shopped at And other stories, what do you think?


If you have been reading GGMH for a long time you will already know that my favourite perfume and signature scent so to speak is 'Cinema' by YSL. 
I have worn that very scent everyday for a decade and whilst I will never sway from it, I like to have another scent on the go to spice things up a little.

I am huge perfume junkie and I like how scents remind me of different places, people and experiences and I wanted a scent to remind me of this summer.

Step forward Burberry Body.
I was inspired to buy this after being offered to try the perfume whilst walking through Selfridges.
Not least I have a huge girl crush on Cara Delevigne who is apart of the Burberry Body 'Tender' campaign.

What I love about this scent is the femininity of it, whilst my YSL perfume is very evening time and heavy the Body scent is refreshing, summery and girly.

It has top notes of peach and freesia, heart notes of rose and sandalwood and base notes of vanilla, cashmere musk and amber.

I have the eau de parfum version that lingers on my skin all day long without the need to re apply which is important to me and of course reminds me that I don't smell half bad!

Have you ever tried Burberry Body?
Twitter Facebook | Youtube | Instagram | Bloglovin | Pinterest


Today's post is one that I never thought that I would actually write.
But alas! Here I am about to tell you about my experience of getting tattooed for the first time.

D i s c l a i m e r

Before I begin I would just like to say that I know you're a friendly bunch here on GGMH but it's just worth noting that I am very happy with my choice of tattoo and the placing of it, I know that there can sometimes be a lot of negativity on the internet when it comes to tattoos and if it's not your thing then maybe the following post isn't one for you, and that's fine however, i'm not down for any serious negativity and if you don't like my tattoo or you don't like tattoos in general then please refrain from leaving a negative comment as it's rude and unnecessary. On the other hand, if you have any positive thoughts or questions feel free to ask away.

* * * * * * * * * *

As much as some people have a blase outlook when it comes to a tattoo, I am simply not one of those people.
I put a lot of thought, research and planning into my piece because my mind simply wouldn't rest until I knew 100% that it was what I wanted.
I spoke to my friends and family who already had maginificent pieces and I got a real sense of what the experience was going to be like, how to find a good artist and how to look after my piece once i'd had it done.

I originally was going to get a tattoo on my foot when I turned 18 however, I didn't really know what I wanted so my Dad told me to wait until I was 20/21, when my body had stopped developing as quickly and I knew my adult self a little better. 
After putting my ink desires to bed for three years the right time recently came around.

As you guys know I am currently living in London and I am truly having a blast.
 It occurred to me one day whilst strolling down the King's Road in Chelsea that I wanted to mark such a great time in my 20's and a time where I felt completely free and happy.
I thought what better way to remember this time than to get a life long souvenir of when I felt like I really knew who Hollie was.
This is how the Holly Leaf came about, it is a symbol of me finding who I am and who I want to be.
Some may say cheesy,but I can't find an alternative 'cooler' sounding reason.

I also liked the celtic meanings behind a Holly tree, here are just a few:
Holly trees are the ruler of the winter (I'm a November born baby)
Holly trees are vibrant and colourful even in the stark winter months.
They repel lightening and were often put around homes for protection from storms.

Once I had decided what I wanted and where (I've only ever wanted a piece on my foot) it was time for me to find a studio and an artist. 
Being in London I had my pick of some fantastic places but after lots of research, reading lots of reviews and a personal recommendation I chose to be tattooed at Cloak and Dagger just off Brick Lane in Shoreditch.
I kicked things off with an initial email to which they were very helpful and answered all of my questions (even the ridiculous ones.)
The next stage was choosing an artist to design and complete my piece, I looked at all the Cloak and Dagger artists work on Instagram and decided upon Jack Goks because I loved his neo traditional style and use of colour - it turned out that he was actually a friend of a friend from Leeds, which helped also.

The next stage was to put down a deposit and book in!
Due to the placing of my tattoo I needed time to rest it and not to be on my feet all day so I chose a weekend to have mine done, it is certainly something to think about as you want your piece to heal properly and safely.

One day after the inking, my foot was swollen.

Four days after the inking, the tattoo is in the healing phase, some little scabs have appeared and a protective 'film' has appeared over the top of the piece dulling it down the colours little. Once it has healed properly, the colours will be vibrant again.

I was very nervous when I went into the shop, it was the feeling of not knowing how my body was going to react to the pain, everyone in there seemed so cool, calm and collected and there I was sweating cobs.

I was advised by my friend to make sure I ate something before I went in and  I also took some jelly babies and Coke to keep my sugars up just incase I felt light headed.

Jack quickly drew my leaf and applied the stencil, I sat on the bed with my foot up thinking oh my god i'm going to die.
Dramatic I know.
I was told that I had chosen a pretty hard place to be tattooed in terms of pain and it wasn't the easiest to sit through which made me feel even worse!
As the equiptment began to buzz I turned away and bit down onto my fist, my god it hurt.
I know you're all going to ask me what it feels like and it is one of those pains that as soon as you walk out of the shop you completely forget.

The only way I can describe it is like a shard of glass piercing your skin in an intense stinging sensation. It makes you shake, it makes you grit your teeth and say: "Bloody Hell" but it is bearable and I am a massive wuss and I didn't cry or pass out.
The artist stops every few seconds anyway to clean the area so everytime it starts to become super intense the pain stops and of course if you needed to you can ask to have a break.

I think the worst part for me was the colouring as the scratches are quick and multiple, I certainly found that the berries near my toes hurt a lot more than the top of the leaf.

The whole thing took around 30-35 minutes and Jack was fantastic, very efficient and kept the whole thing friendly and casual.
I would definitely do it again especially after he told me I chose a bad place and took it very well.

I won't go into the aftercare too deeply as you must listen to your specific artists instructions, I had to keep mine wrapped for three days, cleaning it and applying Bepanthan four times a day.
On the day after my tattoo there was a little bit of swelling and the piece felt a bit tight and sore, a sensation like sunburn but nothing too major, I was hobbling a bit but otherwise all good in the hood. By five days after my inking, my foot was a little itchy as the skin healed but my walking was normal and there was no pain other than a little tenderness when I applied my cream.

 I am very pleased with the result and I can't stop looking at my foot!

I hope that you found this helpful if you are waiting to be tattooed or thinking about it and if you want to ask my anything then feel free to leave a comment or email me, i'm not an expert but I was a first timer and I am now a convert!



The final instalment of my USA Drugstore Haul comes in the form of a mascara and this isn't just any mascara it is one coveted by Tati from GlamLifeGuru who is my favourite Youtuber.

Admitedly Tati talks about the Jumbo Lash mascara but I have heard her give the Lash Boosting formula praise too.

I love everything about this mascara from the packaging to the formula to the wand.
The brush is plastic and these are my favourite kind of wands as they really layer the product up from the root of the lash to the tip.
The formula itself is one of the best that i've tried as it is non clumpy, non sticky, fast drying and build-able.

Just like the original organic wear mascara the Lash Boosting mascara is free of every nasty you could imagine and you are supposed to see extended, fuller lashes after four weeks.
The staying power is great, no fall out or dry flakes falling from the lashes and all day long you are left with seperated, clump free, dramatic lashes.

Have you ever tried a Physcians Formula mascara do you prefer this or the Jumbo Lash?



Before I begin, you have probably notice that there are a couple of shades missing from my Wet 'n' Wild 'Comfort Zone' palette.
It should resemble something like this:

However, unfortunately somewhere in transit,  two of the shades shattered.
Now, I wouldn't normally be too bothered but it was the olive green and the ivory cream colours that I was most looking forward to using which is just typical but there are so many other lovely colours to work with that I guess I can get over it!

For such an inexpensive palette you are offered a set of neutrals consisting of shades neutral shades
 and a set of green shades which are all soft and easy to work with, there is a little fall out but nothing compared to the Urban Decay shadows.

The colour pay-off is fantastic and all of the shadows are highly pigmented, I wouldn't say that there is a duff shade amongst them.

The shadows also wore well on my eyes throughout another hot and sticky day in London with minimal fall out at the end of the day and most of the shadow still intact.

Have you ever tried eye colour from Wet 'n' Wild?



I have been on the look out for a new bronzer for some time now, having used the Bourjois - Delice De Poudre for years I decided that I would like to try the only bronzer that has even taken my fancy.

With my family from America visiting last week, they kindly treated me to some official drugstore beauty products, particularly things that aren't available in the UK.

The Physicians Formula 'Bronze Booster' is a bronzer that I have seen popping up here, there and everywhere on Youtube and on blogs, the beautiful embossed sun on the golden brown powder pulled me in straight away.

The bronzer itself is lightweight and combines the best properties of cream, baked and powder bronzers to create a skin perfecting, air brushed finish to this skin.
I have the light to medium variation which provides more than enough colour to my face, I also sometimes like to dust a little over my collarbones and decolletage to highlight and add warmth.

The staying power of this bronzer is pretty excellent, providing all day coverage without streaking or slipping and the coverage is build-able, I flip between a heavier coverage and subtle glow.

The bronzer itself is sprayed with a shiny,gold over spray, the actual bronzer itself has a tiny amount of shimmer but nothing too over powering

Have you ever tried the Deluxe Bronze?



My week through Instagram: @goodgollymisshollie
 | Kiki the cat | A glasses day | The Emergency Repair Kit | A visit to Clapham | ZingZing! | Pimms o'clock | My new tattoo | Interviewing Film-maker Lotta Boman | Restful Saturday's.

* * * * * * * * * *

This week has been "a good 'un" as we would say in Yorkshire.
Not only did I manage to feast on some pretty splendid food, but some pretty game changing things happened this week also.

At the start of the week I interviewed a very interesting lady, film maker and music producer Lotta Boman who had some super interesting things to say about the music industry.
I then managed to find myself published online, in a two part article all about retail futures and the success of the pop up store. If you're interested you can read it by clicking HERE.

This week I also discovered a new area of London I hadn't ventured to before, Clapham.
You know when you visit somewhere and you get a good feeling, I got that in Clapham, I really like the ambience, especially as it was a balmy, summer evening and the common was full of people chilling out well into the night.

In other news, this weekend I had my first tattoo.
I am so pleased with the result and I can't wait for it to heal so that I can show it off properly.
I have a post coming up next week all about the experience so keep a look out for that if you're interested.

This weekend has been steady as my foot is a little sore and needs to be rested, I spent Saturday catching up on blogging and reading my new favourite glossy magazine, Porter.
Today I am meeting with one of my fellow journo's from uni for a good old catch up and a taste of a german bierkeller.

'Till next week



Above (right): my arm starts with fake tan, down to natural tan with help of Zhuzh in the middle to no tan at all.)

Last week, on my day off I took a good book, some fruit juice, a bottle of suncream and my tan accelerator to Hyde Park.
The sun was super hot and the grass was comfortable, my intention to become a bronze goddess and I would say that's what I became after a few hours in the sun.

As a natural pale lady, it takes me weeks to get any colour, I remember heading back from Zante one summer and somebody at work actually asking me if I had been away yet!

The Zhuzh Tanning Accelerator* is fused with shea butter and works by boosting the natural pigment in your skin to deliver a natural, long lasting tan. 
By speeding up the process you don't have to be in the sun as long.
Of course, this product isn't a sunscreen so don't use it alone before hitting the rays but I was amazed at the way my skin tanned up after only three hours outside.
The scent of this product is gorgeous too and it blends really easily into the skin.

I am really impressed with how moisturised this leaves my skin and if like me you struggle to tan, it is definitely one for you to try this summer.

Have you ever tried a tan accelerator?



In the summer I try not to wear too much make-up as a studio fix fluid/sweat mix on my already oily skin really is not what you want going on.

I can't really afford to go completely make-up free at work so skincare is incredibly important after I have had my slap on for over ten hours.

Remove: To begin I use the Aloe Vera cleansing wipes by Sainsbury's they're cheap and do the initial de-layer effectively.

Cleanse: Once the first layer of my face is off I use the Neutrogena 'Visibly Clear Scrub' with a warm face cloth to gently exfoliate my skin whilst keeping oily under control and fighting blemishes.

Tone: I absolutely love the seaweed skincare range from The Bodyshop as it is so gentle on the skin but works wonders at beating break outs and keeping oil at bay. I use the clarifying toner on a cotton pad after cleansing.

Moisturise: The Clean and Clear 'Dual Action Moisturiser' is fantastic at giving your skin nourishment but it also helps prevent break-outs and works especially well on oily/combination skin like my own.

Blemish Busting: The Witch Blemish stick is amazing for on the  spot treatment, it helps eradicate blemishes in just two applications without causing the skin to become uncomfortable and dry.

Which skincare products do you use?

Blogger Template by pipdig