Friday, 13 February 2015

IN BEAUTY: NIVEA MEN AND LIVERPOOL FC PRESS DAY






On Wednesday afternoon I found myself travelling down to the big smoke for my first blogger event of 2015. As I selected some Spice Girls to accompany my journey, an email popped up in my inbox about a top secret event. The only details that I was given consisted of two brands Nivea Men and Liverpool FC, everything else was to be a well kept secret until the following day.

It turned out that I was invited to the event which would be leaving London Euston early Thursday morning and travelling up the country to Liverpool. This was perfect for my intrigued mind as I was going up that way anyway.

I arrived at the Virgin first class lounge to be greeted by other members of the press and a few PR types and having never travelling first class before, I felt somewhat of an imposter surrounded by some pretty interesting people. It was here that I met the lovely Emily, editor of beauty trade publication, Pure Beauty magazine, we buddied up and tried to work out what the day would entail.

With Vogue magazine, a freshly brewed coffee and a bacon roll, the journey up to Liverpool took no time at all as the team travelled aboard the snazzy 'Nivea Men' carriage. 

Once we arrived in Liverpool, I was super surprised to see that the double decker, Liverpool FC tour bus was waiting outside Lime Street station to whisk us away to Anfield stadium for the secret to be unveiled. After a quick tour of the city onboard the plush bus that comes complete with mini kitchen and Sky TV, we arrived at the stadium and took our seats at the media conference.

At 2pm the secret was out as Nivea Men announced their new position as official grooming partner of Liverpool FC. The new Nivea Men advert was also unveiled for the first time and features midfielder Jordan Henderson, Raheem Sterling and goal keeper Simon Mignolet. 

After the media conference, we were treated to a tour of the Anfield stadium and as somebody with minimal interest in football, I found the whole thing fascinating, especially as we walked out into the Kop as 'You'll never walk alone' echoed throughout the stadium. I was super surprised to see how much smaller a premier league football pitch is as I imagined it would be a lot bigger. 

I had a really good day combining two things that I never thought that I would, beauty and football - turns out i've developed a little soft spot for the the reds - who knew ey!




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