New Rimmel London ‘#INSTA COLLECTION’ Review

Can you tell it was golden hour?

I very rarely take a ‘selfie’ anymore, even writing that feels a touch cringey. However, back when MySpace was the thing and having a sassy profile picture to help you essentially beg for pic comments(PC4PC anyone?) was a surefire way to become the most popular girl in year 9. My Mum will vouch for this, I would spend hours in front of the bathroom mirror with my pink Nikon ‘CoolPix’ camera, trying to capture the perfect selfie. Things have moved on a little since then and a killer selfie can make you Insta-famous before you can say ‘Clarendon.’

Rimmel London recently added to their Insta make-up line* to complete the roster which is made up of babein’ base products to help you create the perfect selfie. I was lucky enough to receive some of the range to try for myself, after all, base makeup is having a little moment in my routine at the moment.

#Insta Collection – Create the perfect Insta selfie…

#Insta Conceal + Contour: As you can see above, the trio palettes come in 3 shades suitable for a range of skin tones ranging from light to medium and dark. Obviously, I could only comment on the performance of the light trio as that is the collection that best fits my skin tone. Each palette includes 3 cream shades within – one to highlight, one to conceal and one to contour.

The texture is creamy and is pretty lovely. Each shade also blends so easily into the skin. I have found the concealer shade to be especially effective when it comes to covering over blemishes. The highlighter shade is simply a lighter cream concealer and due to its lack of sparkle/shimmer – it makes a great shade for applying under the brow bone. The conceal and contour palettes are retailing at Superdrug for £6.49.

#Insta Duo Contour Stick: I’m all for products in sticks, they are easy to travel with and you get more makeup to play with for the same space two products would take up. The dual ended contour stick also comes in 3 shades light/medium/dark and is made up of a matte contour shade and a pearlescent highlight shade. The light and medium highlight shades are cool, icy tones and the dark highlight shade is a warm, honey tone. I must admit, I haven’t used to contour shades as they aren’t a part of my usual make-up routine and tend to look a little muddy on my face. The duo contour sticks are retailing at Superdrug for £6.99. If you’re new to the whole contour and highlighting process – you can give it a try for under a tenner for both components. 

#Insta Conceal + Correct: I’ve always rather liked the idea of using the colour wheel to make your make-up application more intelligent. The conceal and correct palettes is made up of three shades, all designed to correct a particular tone within your face. The peach shade is for dark circles, the green for redness and violet for dull and sallow tones. I use all three shades at particular points around my face before applying foundation to even out my skin tone and create a more flawless base. The conceal and correct palette can be found in Superdrug for around the £6 mark.

Insta Fix and matte: My favourite product from the newly extended #Insta range. This is a lightweight, pressed, translucent powder that has been a God-send during this hot and sticky weather. It doesn’t dull any dewy highlight you may have applied and doesn’t leave a white residue on top of your base. I use it for through-out the day touch ups on a fluffy, domed brush. Superdrug are currently stocking the powder for £4.99. 

Insta Fix + Go 2in1 Primer + Setting Spray: Who doesn’t love the sensation of applying a fine, cool mist over their face? The Urban Decay All Nighter has had us all hooked on setting sprays and Rimmel’s variation is just as good. The oil free formula can be sprayed onto bare skin as a primer, or over make-up to set everything in place. I have noticed when using this spray that my foundation hasn’t creased around my eyes and my face looks super healthy and glowy. You can pick it up at Superdrug for £6.99.

Have you tried the Rimmel London #Insta collection?

*Post contains gifted items

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