I Heart Makeup ‘Golden Bar Palette’ // Review + Swatches

If there’s one area of make-up that is an easy sell for me, it’s eyeshadow palettes. My local Superdrug had a little revamp and have now included more brand focused ‘islands’ around the store. One that particularly attracted my attention was the ‘Tam Beauty’ stand that was filled with Makeup Revolution / I Heart Makeup products. I must say, naughty dupey behaviour aside, the packaging and branding for the Tam products is seriously on point. 
Intrigued by the I Heart Makeup ‘chocolate bar’ palettes I began a fully committed swatch session in the middle of the store. I believe that there are 11 palettes in the range and each of them retail at £9 for 16 shadows (14 small size pans and two double size pans.) The Tam beauty site also states that these palettes are certified vegan, cruelty free and gluten free.I love the packaging for the palettes, very sturdy and interesting to look at – the large, clear mirror inside them is pretty awesome too. 

Immediately, I was drawn to the warm shimmery tones of the ‘Golden bar’ palette
The palettes have a seriously chocolatey scent and what I like about ‘The Golden Bar‘ variant is the amount of wearable colours included in the selection. My second favourite palette was the ‘chocolate palette’ however it contained a frosty pink shade which I knew immediately would be wasted on me.  
My favourite shades from the ‘Golden Bar’ palette are ‘Cocoa‘, ‘Tablet‘ and ‘Golden‘ – all very wearable colours that can be subtly applied in a light wash for daytime, or amped up with more vigour for night.

The shadows are super creamy, easily blend-able with minimal fallout and hyper pigmented. Yes, they may be shimmery but I can assure you that you won’t be looking like a disco ball. The shimmer is well balanced, not too in your face and quite beautiful. Each row of the palette contains a family of shades that compliment each other well – I love the bottom row which is filled with red toned shades, perfect for Autumn.

Perfect for achieving a bold, subtle or sexy eye makeup look, the formula of these shadows is divine – well worth the £9 price tag and for me, the ‘Golden bar’ palette contains no fail shades. All warm, completely wearable and easy to work with.

Have you tried anything from I Heart Makeup?


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